Hammersmith provides specialized
services to property owners and developers of luxury
properties. These services range from pre-acquisition
and development analysis, valuation, planning, and
branding; to on-site marketing:
Parcel
Acquisition & Disposition Hammersmith
acts on a confidential basis, where required,
as an agent for institutions, corporations
and individuals
for both acquisition and disposition of real property.
Analysis
of proposed acquisition and development plans At
the pre-development or pre-acquisition phase,
Hammersmith
prepares feasibility studies and market
surveys, highest and best use analysis, and works
with architects to propose unit distribution, layout,
and amenities, and can recommended sales and rental
pricing.
Co-branding
and Partnerships At the design
and planning phase, effective partnerships
can help turn residential and commercial development
from a commodity into a differentiated product.
Consider the partnership between Armani/Casa
and 20 Pine Street The Collection. Or the partnership
between Martha Stewart and KB Homes to create
a development based on her aesthetic. In strong
markets, the alliance of these brands may command
greater ROI through higher prices and shorter
sales cycles. In slow markets, these co-branding
arrangements can provide an effective catalyst
to differentiate your product from more generic
developments.
Marketing & Sales Our
marketing division operates as an in-house agency
providing tailored
marketing
services, including:
advertising (market research, photo shoots,
property branding and logo design), public relations,
preparation of marketing materials (brochures,
web
sites, virtual
tours), direct mail, special events, and
on-site sales. Our principals and projects
have been featured on ABC, CBS, NPR, BBC
US and UK, MTV Brazil,
People, Page Six, Glamour,
AP Wire, and over 200 regional publications.
For an example of some of
our work, please check out our current ad campaign
here.
